Daddy-O Media

 

Magazine and web site for dads

eCommerce

 

Overview

  

Every aspect of the merchandizing and design of the site reflects the spirit of the concept: irreverent and exuberant. That spirit was combined with utility. All elements of the interface were designed for friendly, ease-to-use interaction.

 

Responsibilities

 

Branding strategy

Art direction

Design

Production & programming

 

Copywriting The incomparable Peter Van Dijk